Market Research
Primary Research
Primary Research focuses on collecting firsthand data to analyze employee turnover, assess financial performance, measure promotional impact, and track brand health.
Employees Turnover Analysis – Understanding employee retention and exit trends.
Financial Analysis & Benchmarking – Assessing financial performance and comparing against industry standards.
Promotional Effectiveness – Measuring the success of campaigns and promotions.
Brand Tracking – Monitoring brand health and market perception.
Secondary Research
Secondary Research leverages existing data to evaluate portfolios, identify market opportunities, and refine targeting and segmentation strategies.
Portfolio Analysis – Evaluating products and services for growth and optimization.
Market Opportunities – Identifying new markets and expansion possibilities.
Targeting & Segmentation – Defining and prioritizing customer groups for maximum impact.
